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Teenage girls sentenced in Swedish Instagram defamation case
Two girls, aged 15 and 16, were today sentenced in Gothenburg, Sweden, for defamation of 38 teenagers on Instagram. The two were responsible for posting photographs of mostly girls on Instagram,...
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Subaru Emirates’ local social media blunder has impact on Subaru in the USA
It is not uncommon that brands suffer serious backlashes on social networks for controversial or offensive campaigns, tweets or Facebook posts. Sometimes the damage to the brand is minimal, but a local...
View ArticleRyanair threatens to sue Swedish newspaper
The Swedish local daily Sörmlands Nyheter (sn.se) today published an article with the headline “Ryanair pilots forced to fly free”. In the article, pilots describe how they get paid only for scheduled...
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The Barilla crisis: the brilliant competitor response that never was
Italian pasta brand Barilla found itself in the middle of a crisis yesterday, caused by a quote from its chairman Guido Barilla. In a radio interview, Mr Barilla said that the company would not include...
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Ryanair crash lands in Twitter chat
In a recent survey published in Britain’s premier consumer magazine, Which?, budget airline Ryanair was voted last among 100 top brands in quality of customer service. Perhaps the airline is finally...
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Pepsi’s Cristiano Ronaldo stunt on Facebook backfires miserably
Pepsi Sweden put up three images on its Facebook page before the last night’s World Cup qualifying game between Sweden and Portugal. The three images portrayed Portuguese icon Cristiano Ronaldo as a...
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Company uses flight MH17 crash to sell life insurance
The world is still in shock after the news that the Malaysia Airlines flight MH17 yesterday was shot down over Ukrainian airspace. Everyone onboard was killed, including some 27 Australian citizens....
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Fashion app caught using fake LinkedIn profiles
I’m always a bit catious when someone out of the blue wants to connect with me on Facebook or LinkedIn, for example. Often when people want to network, there is some kind of common denominator, like we...
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Bed bugs a search problem for New York hotels
I am currently searching for hotel rooms in New York for an upcoming trip and as many people do, I search on sites like Hotels.com and Bookings.com. But I often also want to double check the reputation...
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Uber surge pricing during Sydney hostage crisis causes PR disaster
The week has barely started yet, but we can already crown the worst corporate tweet of the week. A crisis is taking place in Sydney, Australia as an armed man holds several people hostage in a Lindt...
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Many Instagram accounts deleted after recent hack
The other day it was revealed that Instagram had been hacked and contact information to millions of accounts had been leaked online. At the same time we started seeing reports of people having to...
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Swedish health care company created fake Communications Officer profile
Vårdinnovation, a controversial Swedish health care company, created a fake Communications Officer because management didn’t want to be personally exposed in media. The company recently went bankrupt...
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